I was approached by culture content platform Culted to inherit it’s rebranding project to turnaround very quickly. With just a typeface, two brand colours and a moodboard, my role was to work up a full brand book and suite of editable Figma social templates for all types of content across channels. They wanted to move away from their current minimal, straight-forward branding and inject more character through a ‘chaotic yet curated’ feel with nostalgic and editorial elements. Specific asks included exploration of handwritten fonts, accent colours, a Culted ‘stamp’ and a suite of stickers.

Culted were super happy with the work and roll out of the rebrand started immediately after delivery.