adidas wanted to create a simple game to engage its audience and ultimately generate more sign-ups to it’s emails. I was tasked with designing the game and it’s accompanying screens to create the full user journey. Social assets to generate click-through’s were also requested.

I designed retro 8-bit style items that would fall into an adidas shopper bag. I then created a fast-paced, energetic video that would play in the background.

The client loved the idea and the game was highly successful.